Franklin Elui

Product Marketing and Customer Experience

LinkedIn

No 4 Pc Anizor Street, Off Eagle Square, Okpanam Road, Asaba, Asaba, Nigeria

About

I'm a Marketing-focused customer experience professional with 4+ years driving engagement across Web3, EdTech, and corporate brands, including Nigerian Breweries and ALX. Skilled in Intercom, Zendesk, Discord, Slack, and Telegram, I sustain 95% CSAT, run community and brand activations, and convert user insights into growth-focused CRM and campaign strategies.

Work Experience

Customer Experience and Marketing Associate

Sand Technologies | Contract

Nov 2023 - May 2025

Lagos, Lagos State, Nigeria

Customer experience and marketing Associate who designs lifecycle email and onboarding automations, runs community driven activations, and uses Intercom and Asana to close feedback loops. Delivered 95% CSAT, increased onboarding efficiency, and improved first contact resolution to 90% while managing support and engagement for over 1,000 learners.

  • Supported lifecycle email and onboarding automations in Intercom and the CRM, helping improve onboarding efficiency and course completion rates
  • Executed learner support and engagement across chat, email and community channels for 10,000+ plus learners, resolving technical and billing issues.
  • Maintained Asana workflows for learner journeys, updated tickets and surfaced product feedback to program and product teams.
  • Resolved first contact issues for login and dashboard problems, contributing to a 90 percent first contact resolution rate.
  • Assisted with community activations and referral campaigns to increase engagement and nurture learner loyalty.

Medical Laboratory Scientist Intern

University of Nigeria Teaching Hospital

Apr 2019 - Oct 2022

Enugu, Enugu State, NG

Managed weekly test samples with high accuracy and compliance, while leading training initiatives and improving lab efficiency.

  • Handled 100+ test samples weekly with 98% accuracy and 100% compliance with laboratory standards.
  • Led peer training initiatives, improving lab turnaround efficiency by 25% through optimized workflows.
  • Translated complex technical diagnostic results into accessible information for patients, increasing satisfaction by 15%.
  • Trained five junior interns on laboratory protocols, equipment handling, and quality control procedures, ensuring a 90% training success rate.
  • Maintained 100% compliance with SOPs and regulatory standards, ensuring zero compliance violations during audits.

Brand & Community Engagement Associate

Nigerian Breweries

Apr 2019 - May 2021

Enugu, Enugu State, Nigeria

Managed over 15 brand activations and increased customer engagement by 30% through strategic feedback systems and social media utilization.

  • Managed over 15 brand activations, increasing customer engagement by 30% through targeted campaigns.
  • Designed and analyzed feedback systems that drove a 15% increase in customer satisfaction and loyalty.
  • Utilized social listening tools to refine marketing strategies and increase repeat purchase rates by 5%.
  • Built and maintained strong customer relationships, increasing repeat purchases by 5% through personalized customer interactions and proactive engagement.

Education

Product Marketing

Altschool Africa

Jun 2025

Lagos, Lagos, Nigeria

AWS Cloud Computing

ALX Africa

May 2023 - May 2024

Lagos, Lagos, Nigeria

Medical Laboratory Science

University of Nigeria, Enugu

Sep 2018 - Jun 2022

Enugu, Enugu State, Nigeria

Skills

Customer Experience & CRM

  • Zendesk
  • HubSpot
  • Intercom
  • Customer Satisfaction
  • First-Contact Resolution
  • Personalized Service

Community & Social Engagement

  • Discord
  • Telegram
  • Slack
  • Microsoft Teams
  • Twitter Spaces
  • Community Management
  • Content Moderation
  • Community Education

Cybersecurity & Networking

  • Social Engineering Prevention
  • IAM
  • Cisco Networking Protocols

Cloud & IT Infrastructure

  • AWS Services
  • HTML
  • CSS
  • JavaScript
  • Python

Collaboration & Productivity

  • Google Workspace (Docs, Meet, Slides, Drive)
  • MS Office (Word, Excel, PowerPoint, Outlook)
  • Asana

Soft Skills

  • Communication
  • Problem-Solving
  • Customer-Centric Approach
  • Leadership
  • Adaptability
  • Active Listening
  • Strategic Prioritization

Sales Support

  • Upsell Opportunities
  • Customer Decision-Making
  • Revenue Growth
  • Needs Alignment